While writers have a great potential to produce quality content, you’re going to bump into a couple of bad eggs from time to time. It’s not a matter of if it happens, it’s when.
The content space is crowded, and there are many people who are going to jump on board to take advantage of the the situation. It’s hard to tell at first glance if your writer is a good one, especially at first glance.
The work he provides may look and sound great, but how do you know it wasn’t heavily edited by an editor? Here are some things you should keep in mind when filtering out potential writers:
This is a given, but what you may want to look into are the specific industries your writer has covered. A general food writer may not cover an article about pasta as well as someone more well-versed in the subject.
Look for any common themes in portfolios to get a sense of what they are good at. Generally, the more niche your topic is, the more expensive the writer. But the quality of the work often speaks for itself, so keep that in mind when planning your budget.
A really good measure of a writer isn’t how many publications they have written for, but how many they have written for consistently. Smart clients will know that writers who only have 1 or 2 articles at every publication spell trouble.
Publications like to develop long term relationships with writers as well, so a writer who’s only had a couple of articles usually tells you that their work wasn’t strong enough.
Before you decide on hiring a freelancer, it usually pays to dig around and take a look at their social media profiles or blogs. There you can observe their preferred writing styles, look at their unedited work and get a better feel for them. It’s an underrated step, and reading their blogs will tell you what their true language capabilities are.
A lesser known tip is to do a reverse image search to find out more about your writer. To do this, right click any image while using Google Chrome and select “search Google for image”. The function scours the web for the image and you might be able to find more of their previous works.
Get them to pitch
A good way to test a writer’s creativity and insight would be to let them pitch you some ideas. Experienced writers might also be more familiar with what works to get you your desired results. Besides, now that’s one less thing you have to do!
Or skip all that by…
Using Bolt! Our job is to ensure you’re connected with the best and most suitable writers for any purpose. With a database of over 300 writers across various industries from healthcare to tourism, we’ve got you covered. All our writers are internally vetted too, so you can rest easy and trust that your content is in good hands.