Welcome to Bolt’s monthly series for all things content marketing. This month, we take a look at what’s in store for the social media landscape in 2016.
We’ll cover the latest developments and features the top platforms offer, statistics on their user base, and most importantly, new strategies you can apply to maximise your reach in 2016. We’ll be covering LinkedIn strategies today.
LinkedIn is the world’s largest professional network at 400 million registered members to date. The growth rate of the network is estimated to be 2 new members per second, with fresh graduates making up LinkedIn’s fastest growing demographic.
Latest LinkedIn Marketing Trends
In an effort to continuously provide valuable and relevant content to users, the new Pulse Updates have created a completely curated news feed. The content itself is produced by users and LinkedIn influencers.What gets on your feed is determined by everything from your LinkedIn connections to what you’re commenting on. Meaning you have the power to appear on the feed too, as long as your content is relevant and achieves the quality required by LinkedIn.
What gets on your feed is determined by everything from your LinkedIn connections to what you’re commenting on. Meaning you have the power to appear on the feed too, as long as your content is relevant and achieves the quality required by LinkedIn.
1. More content
Even though LinkedIn’s native publishing tool was released in 2014, it is still mostly underutilised by most companies. Providing high quality and relevant content is extremely important while using pulse, and it is the key to getting featured.
While the algorithm for featured content remains a secret, content engagement plays a huge roll. You can also boost your chances by tagging the team “tip@LinkedInPulse” with a short description of your post. Check out this guide for more tips.
2. Utilising Sponsored Inmail
Sponsored Inmail is the beautiful tool marketers dream of. The service allows you to target very specific audiences – from companies you’ve worked at to individuals at various managerial levels. A unique feature of the service is that the mail isn’t sent until the user is online, meaning your message will have a much higher chance of being opened.
3. Sponsored updates
Like Sponsored Inmail, Sponsored Updates offer very specific targeting options to ensure your content reaches the right people. While Inmail might be great for making more personalised pitches, sponsored posts get your name and brand out there.
Now that you have a little inside knowledge on using LinkedIn to its full potential, try it out yourself! Hit us up in the comments if you have any questions or check out more articles here or follow us on Facebook, Twitter and LinkedIn.